2015 The Year of the Channel Wars

With an increase in competition, colocation and data center companies are fighting tooth and nail for every deal they can find. As a result, we’re seeing more and more channel programs developed as a method of finding new deals. As this trend continues, not only will there be more competition for clients themselves, but also for the channel partners themselves. Welcome to The Year of the Channel Wars.

While a solid channel program can boost sales up to 40%, building an effective channel program takes a lot of effort. We’ve defined the nine key considerations to take into account when developing a channel sales program that will help you win the Channel Wars.

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